Wider Holding
EXPLORING OPPORTUNITIES

Explore what’s next

Building sustainable businesses
for a better tomorrow.

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INVESTMENT STRATEGY

Backing people.
Building possibilities.

Wider is an unconventional investment company focused on start-ups and early-stage projects. We believe in the entrepreneurial drive of founders, and measure our success by their dedication, commitment and results. Wider has no specific industry or sector focus, and believes that strong ROI is based on choosing the right people with the right motivation. We evaluate every opportunity.

If you have an idea or have started your own business, please get in touch to discuss opportunities.

PharmaceuticalsNutritionPackagingReal estateTechnology

Our investments

A closer look at Wider Holding’s investments — from active ownership in life science to partnerships across healthcare, packaging and real estate.

Life science

Asamedic AS

Active ownership

A Norwegian life science company developing and commercialising Coxor®, a medicine for use in suspected acute heart attack after contacting emergency medical services.

About the investment

Geir Ivar Westen is CEO and takes an active role in the company’s daily operations. Asamedic represents Wider Holding’s hands-on approach to building and developing businesses.

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Packaging

Postage Pack

Minority investment

A Polish company developing and manufacturing plastic packaging solutions designed to allow parcels to be delivered through letterboxes.

About the investment

Led by Pawel Mierczyk, Postage Pack offers an alternative to traditional courier delivery. Wider Holding participates as a minority investor.

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Consumer health

Vision Healthcare

Indirect investment

A European digital-first consumer health platform developing brands in vitamins, supplements, personal care and over-the-counter health products.

About the investment

Wider Holding’s exposure is held through BRMG Holding AS and BRMGPE AS. These holdings are presented together as one underlying investment in Vision Healthcare.

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Real estate

Riwieri Holding

Joint investment company

A joint investment company focused on long-term real estate investments in Brazil.

About the investment

Owned together with Richard Storvestre, Riwieri Holding represents Wider Holding’s exposure to real estate opportunities outside Norway.

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Life science

PharmaVax Holding

Minority investment

A Norwegian life science investment connected to the development of Licopril®, a local anaesthetic project combining lidocaine and prilocaine.

About the investment

The project explores potential applications in dentistry and other areas where local anaesthesia is used. Licopril is presented here as a development project.

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Consumer health

Global Pharma Group

Minority investment

A Norwegian consumer health company working with the development, marketing and direct sale of health and nutrition products.

About the investment

Global Pharma Group is the parent company of Norwegian Health. Its growth ambitions extend across the Nordic region, Europe and international markets.

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Healthcare

CMedical Group

Minority investment

A Nordic private healthcare group with clinics in Norway and Sweden, offering specialist care in women’s health, fertility, gynaecology, urology and orthopaedics.

About the investment

Wider Holding participates through a smaller minority investment in the group.

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Digital health

Nors Care / Nørs

Minority investment

The company behind Nørs, a Norwegian digital platform for pregnancy, early parenthood and women’s health.

About the investment

Nors Care combines health and learning technology, providing knowledge, tools and support through different stages of life. Wider Holding holds a smaller minority investment.

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Social Responsibility

What is "Social Responsibility"?

Corporate Social Responsibility (CSR) is a self-regulating business model that helps a company act responsibly towards itself, its stakeholders and the public. By practicing CSR, companies can be conscious of the impact they have on society, including economic, social and environmental aspects.

Engaging in CSR means operating the business in ways that improve society and the environment instead of contributing negatively to them.

Wider and CSR

Wider is a small investment company, but we have a strong focus on CSR. We invest in companies that have clear CSR visions and apply those visions in practice over time.

Wider Holding AS also supports the local sports club through sponsorship agreements with football and handball, with the goal of giving all children equal opportunities to participate in sports activities.

Business meeting

About Wider

Wider Holding AS is a small investment company located in Kolbotn, just outside Oslo, Norway. The company was founded in 2016 out of a genuine interest in start-ups and early-stage companies. We invest in companies that need capital and/or guidance on business processes and operations.

Wider has an investment horizon of 2–4 years and seeks exits or an active dividend strategy after this initial phase.

Wider is operated by its owners, Geir Ivar Westen and Bente Westen.

The name Wider is not a coincidence. The company changed its name from WBG Investment Fund to Wider Holding AS in 2018 to support its growing activity across different sectors, in line with the vision of the company and its founders. “Wider” expresses the intention to think outside the box and consider every opportunity. Wider is not tied to one industry, as business knowledge is universal and not dependent on operational expertise.

"Wider" is derived from:

W – Westen
I – Investments
D – Divestments
E – Explorations
R – Realization

Contact Wider Holding for exploring opportunities

PS! Om du kontakter Wider for en mulighetsevaluering, benytt skjemaet på denne siden for første kontakt.

Wider Holding AS

Company registration no. 916205031

Bekkeliveien 9c
1410 Kolbotn

Email: company@wider.no

Phone: +47 90546049